Best Buy
Social Network Solution

Best Buy came to Razorfish knowing that their 'Blue Shirt' employees were using Facebook to communicate and share their enthusiasm for the brand. Past that, they weren't sure how Social Networking could improve their bottom line. What we created was a solid hub and spoke program that both promoted the 'Blue Shirts' as a valuable consumer partner and served up a deep interaction with a valued brand. The employees also got into the act...creating content for the blog, joining discussions on Facebook and judging a Flickr photo contest. The 'Blue Shirts' became more than just sales people and the potential for continuing content is endless.

Client: Best Buy / Razorfish
Completed: October 2008
Deliverables: Full website designs for Facebook, Twitter, You Tube, Flickr and independent blog
Responsibilities: Art Direction, Design