eBay Mission Fish / Giving Works
Dual Site Redesigns

eBay has two charity sites that work together. Mission Fish is a stand-alone site that allows charities to sign up for their program and users to list products and have their funds taken directly from their auctions to these charities. Giving Works lives within the eBay site and allows buys to search for an auction specific to charity or product. Our challenge was to redesign both sites to share content while having completely different looks. Mission Fish needed to stand alone while Giving Works needed to follow their strict brand guidelines. The end product had this goal met while upgrading the user experience and brand value of both. Take a look below for details...

Client: eBay / Solution Set
Completed: February 2008
Deliverables: Website Creative
Responsibilities: Art Direction, Design


Starting Point
Clearly both of these sites needed a redesign. The challenege was working with both teams to get the sites to not only function differently and target separate audiences, but also share a large amount of content...




Mission Fish was to have a look of its own, with a design that was separate from the standard eBay templates. We ended up creating a clean, solid site that worked to pull in both charities and concerned eBay sellers.




Giving Works was housed on the eBay and had to follow their fairly strict 'Yukon' design guidelines. Staying true to the brand, a site was created that breathed a bit more life into a sensitive topic...searching for and buying items that benefited a charity of your choice.




Results
Working with backend programmers from each site, we designed content modules that could be placed on various pages, and in different locations, that made the content work for either site. The actual pixel sizes of the modules matched and stories and articles could be written in such a way that it all could be shared easily and quickly. Below are the interior 'Community pages' for each site. A different look and feel, but shared content.