Logitech +44 Japanese Contest Promotion
Promotional website and advertising
Logicool, the Japanese branch of Logitech USA, was working with pop-punk band +44 and needed an online campaign to
promote both its product tie-in and the band's Japanese tour. The idea of a T-Shirt design contest was approved and the task of designing a campaign that could be translated to Japanese began. The big challenge was to create HTML based creative that could expand or contract based on the translation of text. The site launched within the three week timeline and thousands of shirts were submitted.
Client: Logotech, Gyro International
Completed: February 2007
Deliverables: Website, online advertising
Responsibilities: Art Direction, Copy Writing, Producer


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