Smart. Strategic. Creative.From interactive to print, and every medium in between, we've got you covered. Because we believe the client knows the product best, we listen to your needs and provide creative that solves problems - and wins awards. Sounds good, right?
The challenge: illustrate the benefits of online advertising to
Fortune 500 companies in order to boost sales of Yahoo! ad space.
Our concept? Have the executives from our most successful current
clients tell their story while promoting the new Yahoo! logo.
With a small amount of page space and even less bandwidth we were
able to deliver a sizable amount of messaging as well as very
fun 'easter egg' content. These flash banners did incredibly well;
with ad sales way up and CEOs asking how they could be featured
in the next round of ads.
Client: Yahoo! Completed: February 2005 Deliverables: Multi-sized Flash ad creative Responsibilities: Creative Direction, Art Direction,
Design
